Related: New Zealand Christmas Rates Trending Lower on Strong Comps
New Zealand Rental Market Showed Slight Decline in December
MarginFuel market data shows the average rates trending lower year over year through the first part of the calendar year.

The MarginFuel analysts note that Chinese New Year is a couple of weeks earlier in 2020 compared to 2019, and this will have a material impact on revenue during this period.
Photo via Tatters/Flickr.
In December, New Zealand's rental rates decreased 2% year over year (YoY), according to new data by MarginFuel.
Data from New Zealand's airport shows the following:
Queenstown Airport average rate was +5% YoY
Auckland Airport average rate was -2% YoY
Christchurch Airport average rate was -8% YoY
The average rate for a three-day hire remained strong, up between 1% and 18% YoY, the seven-day rental was weaker, and the average rate for the longer 14-day hire was stronger in Auckland and Queenstown than it was in Christchurch.
The economy vehicle class performed strongly YoY, with average rates up as high as 13%. The intermediate class performed well in Auckland and Queenstown, up 4% and 2%, respectively. Meanwhile, average rate for the SUV class was lower in Auckland and Christchurch, but up 13% YoY in Queenstown.
Looking forward, and on the back of softer rates in December 2019, the average rate continues to trend below last year for the first half of January 2020, then picks up for the latter part of the month, but once again starts to trend lower from early February 2020.
The MarginFuel analysts note that Chinese New Year is a couple of weeks earlier in 2020 compared to 2019, and this will have a material impact on revenue during this period.
To allow for the potential shortfall in February revenue, focus will be on maximizing revenue as a result of all the seasonal holidays falling into what is effectively an extended holiday period during the latter part of January (end of school holidays, North Island Anniversary weekends, and Chinese New Year) and early February 2020 (Waitangi Day).
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
