CALGARY, Alberta, Canada -- VIP Investment Corp., formerly known as VIP International, has launched a standalone car rental business unit called CARS. VIP is a leading reservations and channel marketing provider that serves the travel industry.
"We've been helping car rental clients for years, and now we're providing even greater focus for this unique segment by launching a business unit," said VIP President Kelly Blake. "We believe this will improve the results our clients receive and lay a foundation for us to offer solutions internationally."
Jerry Martin, who formerly owned an independent car rental company, is now VIP's vice president of CARS.