West Brands, LLC, a holding company owned and controlled by multi-Grammy Award winning artist and business entrepreneur Kanye West, is set to launch Kanye Travel Ventures (KTV), a travel program specifically geared to serve the business and leisure travel demands of Kanye’s world-wide fan base.
West Brands has brought together travel experts and consultants to create and manage a platform of best-in-class processes and systems in order to assure the highest quality and most cost effective travel experience.
As the program continues to evolve, Kanye fans will be able to customize their trips on the KTV site, www.KanyeTravel.com, including purchasing Kanye concert tickets and other performance-related merchandise and events, at the same time as they are booking their travel reservations.
“While celebrity brand-driven travel programs have been attempted in the past, none have demonstrated long-term viability due to the lack of resources, commitment, and expertise deployed by the management company and the endorsing celebrity,” says Neil Abrams, president of Abrams Consulting Group, Inc., a travel industry consultancy. “By securing industry expertise, partnering with global reservations systems and negotiating high-volume discounts with air, lodging and ground transportation suppliers at varied price points, West brands has assured that the KTV travel experience will reflect Kanye’s style and approach to living.”
Kanye Travel Ventures, once successfully launched, will serve as a prototype for other such celebrity-brand driven travel programs, targeting the unique demographic profile and tastes of each artist’s respective fan base.