With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News publishes monthly auto rental rate surveys for six major cities. This survey is dated Nov. 8. Analysis and commentary provided by Jim Tennant of The Tennant Group.
In the monthly six-city analysis for October, rates showed a normal seasonal decline, though rebounded at the end of the month to rival the best in September.
October rates were down slightly from September, but showed a nice uptick toward the end of the month with the Oct. 28 pull (for pickup 2 to 3 weeks out) at the same level as the best pulls in September.
(Click graph to enlarge for a weekly breakdown.) The first week’s pull in October was the lowest, with each subsequent week slightly higher. Hopefully the trend will continue through November. Looking at September to October by city, Boston, Houston and Seattle fell off, Chicago and Los Angeles were relatively flat and Miami showed a major increase.