Avis Budget Group Inc. and Wyndham Vacation Ownership, a member of the Wyndham Worldwide family of companies, announced Dec. 1 in a press release that they have entered into a new, multi-year alliance to jointly market each company's products and services to generate incremental car rentals and timeshare resort stays in key destinations for both companies.
Under the agreement, Avis Rent A Car and Budget Rent A Car will be designated as Wyndham Vacation Ownership's (WVO) preferred car rental providers featuring Avis and Budget special offers and year-round discounts and benefits for its more than 800,000 vacation ownership families.
In addition, Avis Budget Group will expand its call transfer partnership with WVO in the United States, offering interested customers an opportunity to learn about the value and benefits of owning vacations with WVO.
"Timeshare owners consistently travel on vacation more often, and for longer periods of time, so they are ideal customers for Avis' premium 'We try harder' service and the great value of Budget," said Tom Gartland, president/North America for Avis Budget Group. "At the same time, travelers who rent a car while on a leisure trip tend to be ideal prospects for making a long-term commitment to vacationing. Our reciprocal marketing agreement really helps introduce the right kind of new customers to each other’s brands."
The new partnership agreement expands a long-term, successful relationship between the two companies that will continue to develop marketing programs to increase benefits for customers.
"Avis Budget Group is a global leader who is committed to the customer experience as much as we are, and we are extremely pleased to enhance and expand our relationship," said Jeff Zorovich, WVO senior VP/strategic alliances. "We look forward to further leveraging the strength of our respective brands to benefit our customers and expand our opportunities for growth."