The Hertz Corp. and Live Nation Entertainment launched the first consumer promotion as part of the Hertz Movin' with Music platform: the Hertz "Ticket to Ride" contest, according to a Jan. 18 press release.
To further fuse the music and driving experience, Hertz "Ticket to Ride" gives music fans an opportunity to get up close and personal with their favorite artists by showing fan passion via social media. The grand prize is a trip for two, including a free Hertz Car Rental, to meet and interview the contemporary soul band, Fitz and the Tantrums.
"We are making the Hertz brand synonymous with music, a strong passion point for consumers which goes hand-in-hand with cars and the driving experience," said Hertz Chairman and CEO Mark P. Frissora. "Through our Movin' with Music platform, we are making this happen with interactive programs, like the Hertz 'Ticket to Ride' contest, that engage with music fans and tie Hertz to today's consumers."
To enter the Hertz "Ticket to Ride" Contest, fans must "Like" the Hertz Facebook page (www.Facebook.com/Hertz), and follow the directions on the Hertz "Ticket to Ride" Contest tab, which include:
1. Upload a favorite vacation or road trip photo
2. Select a version of the Hertz mascot, Horatio, to add to the photo
3. Submit the photo for consumer voting
4. Share the selected photo submission with up to four friends on Facebook to encourage voting
The Grand Prize winner, selected by consumer vote, will receive a trip for two, including round-trip airfare, hotel and a free Hertz rental to meet and interview the band Fitz and the Tantrums. Two second prize winners will receive Live Nation Concert Cash (value: $125.00) to buy tickets to a concert of choice plus a free Hertz rental, and all entrants are eligible for up to $25 off a Hertz rental.
The contest is open to U.S. residents who are 20 years of age or older at the time of entry, and there is no purchase necessary to win. For full contest rules/regulations, please visit: www.Facebook.com/Hertz.