The Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands of Enterprise Holdings started a new promotion for the Cash-In Club loyalty rewards program for U.S. and Canadian travel agent partners on April 9.
Between April 9 and June 13, Cash-In Club members will earn three times the points on rentals booked and completed. Elite members, or members who have at least 100 qualified rentals in a year or 250 qualifying rental days in a calendar year, are eligible for four times the points.
The program began in 1995 to offer U.S. travel agents the opportunity to receive competitive rates and rental vehicles for their clients and to reward them for their long-term business.
“Our travel agent partners are crucial to the continued success of Alamo, Enterprise and National, and the Cash-In Club is just one way we can say ‘thank you’ to them,” said Ron Cerko, vice president of travel industry relations for Enterprise Holdings.
Europcar delivered a solid performance in terms of fleet financial utilization thanks to an increase in utilization in its cars business unit.