The Hertz Corp. and its Hertz On Demand car-sharing service announce on May 21 the launch of its new mobile website, mobile.hertzondemand.com (and, m.hertzondemand.com) that allows Hertz On Demand members to make, modify and cancel reservations.
The site, available to all members, allows any user to make and modify reservations in any Hertz On Demand city — New York, Boston, Washington, D.C., Miami, San Antonio, London, Paris, Berlin and Madrid, as well as on the more than 60 college campuses where Hertz On Demand car sharing is available.
"Hertz On Demand members are very comfortable using mobile, Internet-enabled technology," said Mark P. Frissora, Hertz chairman and CEO. "With approximately 90% of mobile subscribers in the U.S. and Western Europe having an Internet-ready phone, the new mobile site is a critical element of Hertz On Demand's expansion efforts. We are committed to harnessing user-friendly technology to enhance member activities, and we will introduce additional mobile services that facilitate the fastest, simplest and easiest reservation and car sharing experiences in the business."
Hertz On Demand has approximately 130,000 members, the company reports, and is available in five countries.
The revenue increase was driven primarily by a higher net revenue margin associated with two new subscription tiers launched in the second quarter.