In addition to the well-established markets in Europe and Asia, the auto rental industry is growing exponentially in developing areas such as Eastern Europe, Middle East, China, India and South America. Through a new email newsletter, Global Reporter, Auto Rental News has been providing its readers with international coverage of the car rental industry in order to keep up with these evolving markets.
In Global Reporter, readers can see what international companies are doing with their fleet, legal issues in other regions, marketing strategies and other industry-related news updates. Global Reporter includes exclusive content, such as our Global Snapshot segment, which features companies from all over the world. Our most recent Snapshots looked at ZOOCars in London and Nice Cars in Iceland, and on deck are companies from Jamaica, Australia, Crete, Mexico and more.
You can be sure to follow our international coverage by signing up here for the Global Reporter email newsletter, which is sent every other Tuesday. You can view our latest newsletter edition here.
Hertz is honored by Trazee Travel, taking the top spot this year as favorite car rental company. Sixt and National Car Rental placed second and third.