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Customer Loyalty

Rentalcars Connect Takes Pulse of Travel Industry

When asked about the role big data would play in their business over the next few years, 82% of partners said that it could help provide useful insight into customer behavior and improve the customer journey, alongside automation of processes (56%) and facilitating flexible pricing structures for products and services (58%).

Tips to Engage and Retain Existing Customers

Rental companies can maintain relationships with past customers by keeping up with communication, offering incentives to rent again, and continuing to improve the customer experience.