Facebook, Google and Microsoft Xbox are changing the way we buy cars — and how businesses interact with their customers in general.
E-Z Rent-A-Car will allow renters to donate 3% of their rental rate to the Susan G. Komen For the Cure in Central Florida.
The Europcar ‘Caraoke’ competition that ran from July to August boosted the number of Facebook ‘likes’ by 33%.
CarTrawler launches an open source version of their global car rental platform in a Facebook app.
Zipcar’s ‘The Ultimate Ziptrip’ contest on the social media site received 5,000 responses in the initial round.
The ‘Hertz Path to Purchase Study’ assessed the online behavior of customers when making a purchase, and found that users who were involved in social conversations about the brand, its competitors, car rental and/or travel at the beginning of the purchase process were twice as likely to visit the Hertz website, among other behaviors.
‘Share it Up’ is aimed at increasing promotional offers through Facebook and Twitter.
‘Score a Ride to the Ryder Cup’ sweepstakes launched this month.
Earlier this month, E-Z Rent-A-Car upgraded its website’s features, such as a faster load time, Facebook integration and a mobile version.
Users can get information on special deals, attractions and insider knowledge.
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