After factoring in incentives and lower finance APRs on new cars, purchasing these new vehicles ends up only marginally more than purchasing their one-year-old counterparts, according to Kelley Blue Book.
As the market adapts to an era of restricted supply, car rental companies hone the process of buying and selling cars to keep fleet costs in line.
Dealers to Save More than $2,000 Purchasing 3-Year-Old Highly-Fleeted Compacts
While Hyundai took the top spot in loyalty in February 2010, this marks the first time since kbb.com began tracking this data that Hyundai has held the No. 1 spot for an entire quarter.
For the first time since January, values for subcompact, compact and hybrid cars have started to decline in response to falling gas prices, according to Kelley Blue Book.
Subaru and BMW are recognized for having the best resale value in the brand and luxury brand categories, respectively. Ford, Toyota and Honda each received three awards in the individual vehicle categories.
A Kelley Blue Book study shows Ford as the most considered new auto brand, while Toyota continues to struggle.
Affordable gas prices keep truck and SUV demand high while hybrids soften. The continued negative economic outlook drives strong subcompact and compact values.
Online-car shoppers will be able to compare Hertz's vehicle prices with the Kelley Blue Book Suggested Retail Value and search for Hertz inventory on KBB's online-car shopping site The Trusted Marketplace.
Kelley Blue Book data shows Toyota brand consideration rebounds higher than pre-recall levels.
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