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Sixt Wins Digital Communication Award

The company has developed its own database of more than 2,000 influencer contacts and is unique in the quality of its storytelling, generating both scope and content while positioning itself as an influencer marketing pioneer.

Enterprise Holdings Debuts First Documentary Film

Enterprise Holdings has released its first documentary film, which features a small town in Minnesota that has produced several professional hockey players. The film is part of Enterprise’s contact strategy focused on storytelling that inspires.

Silvercar's Commercial Features Troy Aikman

Silvercar, the app-based operation that rents Audi A4s, has announced that Troy Aikman, Hall of Fame quarterback and current Fox Sports announcer, will be a spokesperson for the company.

Sixt Launches ‘Drive Smug’ Campaign in UK

Sixt has launched its first U.K. marketing campaign “Drive Smug” in London’s Canary Wharf subway station. The campaign features orange billboards with Sixt’s premium vehicle offerings.

National Launches New ‘Go Like a Pro’ TV Ads

As part of its “Go Like a Pro” advertising campaign, National Car Rental will unveil three new TV commercials featuring actor Patrick Warburton, who presents a humorous approach to the “control enthusiast” business traveler.