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Why Customers Don’t Return to Your Rental Counter

Several surveys reveal the reasons businesses don’t retain customers. Many reasons don’t involve your product or the service you gave — so let’s focus on the factors you can control and resolve.

Enterprise, NHL Release Stanley Cup Ad

This season, Enterprise debuts new NHL-themed television creative and digital extensions touting the brand’s many transportation offerings and once again featuring Hockey Hall of Fame goalie Martin Brodeur as well as the highly-coveted Stanley Cup.

Enterprise Renews Partnership with NHL

In addition to maintaining its status as the official rent-a-car of the NHL, Enterprise will now have non-exclusive rights in the ride sharing services category and the used vehicle sales category to promote its Commute with Enterprise and Enterprise Car Sales business lines.

Video: Sixt Teases Super Bowl Ads

Together with creative agency SuperHeroes New York, Sixt Rent a Car has created a frenzy of themed micro content featuring opposing football team coaches covertly communicating behind their playsheets, with an irreverent and fun concept that plays around the bad lip-reading trend.