The 2023 Subaru Solterra comes in three trim models, starting at $44,995 MSRP minus federal and state tax credits.
Consumers have paid more than MSRP for each of the last 10 months, whereas one year ago, non-luxury vehicles were selling for more than $1,300 under MSRP.
The supply of unsold new vehicles as March opened was about 1.5 million vehicles less than the stock of a year ago and 2.4 million less than in 2020.
Production will increase with an easing of the chip shortage later this year and sales will rise. Prices will stay high but likely off their records.
But average transaction prices still linger above MSRP as supply holds steady at the same level since Thanksgiving and customer demand remains strong.
Available inventory is still down 62% behind the same period in 2020. The days' supply as of December remained 48% below Dec. 2020.
December 2021 numbers show the accumulating effects of supply chain shortages, price inflation, and static media incomes.
The Cox Automotive Insights team looks at key industry trends ahead that overall point to a healthy year.
Analysis: A big drop of 20% to 30%, as one report suggests, is highly unlikely. History tells us a decline of more than 10% is rare indeed.
The average price paid for a new non-luxury vehicle in December 2021 was $43,072, slightly down from the record high set in November but still $900+ over sticker.
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