Studies show the importance of brand strength, which is true in the full-size pickup truck segment where brand loyalty often runs deep and fierce.
Electric trucks are hitting the market as manufacturers struggle to keep up with consumer enthusiasm and demand, according to a Recurrent study.
A 20% price increase on its electric pickup truck did not go over well. The company president announces they will return preorder holders back to their original prices.
Analysis: The turning point in EV adoption will come as we move beyond early adopters and begin to see mainstream America choose EVs. The full-size pickup segment is where this might well happen.
There is something for everyone in the electric truck segment, from fleet-forward offerings such as the Ford F-150 Lightning and the newly announced Chevrolet Silverado EV to the futuristic Canoo Pickup and Tesla Cybertruck.
You could say the all-new Maverick’s hybrid engine, unibody frame, and 4.5-foot bed make it a niche truck. But in the post-pandemic era of efficiencies and economics, fleets must apply a Swiss Army knife-like approach to job applications.
The "Lightning" version of the biggest selling pickup accelerates the push toward fleet electrification.
Our test of the new F-150 PowerBoost netted an extraordinary 19.2 average mpg with a 1,732-lb. payload and 25.1 mpg without. Adding PowerBoost’s 12,700 lbs. of max towing, is it blasphemy to finally turn our backs on diesel for true work applications?
Pickup trucks have seen a surge in consumer interest in the aftermath of Hurricane Irma and Harvey, according to Jumpstart Automotive Media.
Enterprise Truck Rental has opened a new facility in Southern Indiana in the city of New Albany.
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