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Social Media

How to Capture Millennial Renters

Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.

How Social Media Impacts Customer Service

We talked to rental operators and marketing specialists to learn more about how a rental company’s activity on social media can improve its customer service while expanding its brand.

How to Drive Positive Customer Interaction

Using data from J.D. Power & Associates and tips from customer service experts, rental operators can employ these principles to help drive positive customer service — at various points — during the rental process.

Access ICRS Keynote Audio on Facebook

The International Car Rental Show (ICRS) live-streamed a portion of the event and it’s now available to access on the Auto Rental News’ Facebook page.