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How to Capture Millennial Renters

Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.

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What Can Rental Companies Do to Extract More Revenue From Their Rentals?

At the end of a rental or reservation call, a rental agent should always ask to book future rentals.

How Social Media Impacts Customer Service

We talked to rental operators and marketing specialists to learn more about how a rental company’s activity on social media can improve its customer service while expanding its brand.

How to Drive Positive Customer Interaction

Using data from J.D. Power & Associates and tips from customer service experts, rental operators can employ these principles to help drive positive customer service — at various points — during the rental process.

Recruiting, Retaining and Understanding the Millennial Workforce

In order to engage millennial hires, your strategy should not only include social media recruitment, but also ways to foster your company's culture while managing it on the outside.

Car Rental Q&A: Tips for Starting a Company Blog?

A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.

Avoiding Social Media Mistakes

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

Which Social Media Channels Best Fit Your Company?

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.

How Rental Companies Stay Engaged on Social Media

Several car rental operators share details on what has helped them interact and stay connected with social media users.

Operators Share Successful Marketing Campaigns

Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.