Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.
At the end of a rental or reservation call, a rental agent should always ask to book future rentals.
We talked to rental operators and marketing specialists to learn more about how a rental company’s activity on social media can improve its customer service while expanding its brand.
Using data from J.D. Power & Associates and tips from customer service experts, rental operators can employ these principles to help drive positive customer service — at various points — during the rental process.
In order to engage millennial hires, your strategy should not only include social media recruitment, but also ways to foster your company's culture while managing it on the outside.
A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.
When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.
With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.
Several car rental operators share details on what has helped them interact and stay connected with social media users.
Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.