In addition to “Midnight Ride,” the new ad spots feature Alexander Graham Bell’s first phone call and settlers traveling west on the Oregon Trail getting help from Enterprise.
Some 48% of travelers use their mobile device to plan and book travel — adopting new mobile strategies and a tailored customer experience are essential.
Millennials will one day constitute your largest customer base. Reaching them entails a diversified product offering, social interaction, streamlining the rental process, and marketing the experience.
At the end of a rental or reservation call, a rental agent should always ask to book future rentals.
As part of its annual One Two Free promotion, National Car Rental is launching its new “One Two Free” Twitter sweepstakes now through Nov. 14.
We talked to rental operators and marketing specialists to learn more about how a rental company’s activity on social media can improve its customer service while expanding its brand.
Using data from J.D. Power & Associates and tips from customer service experts, rental operators can employ these principles to help drive positive customer service — at various points — during the rental process.
The International Car Rental Show (ICRS) live-streamed a portion of the event and it’s now available to access on the Auto Rental News’ Facebook page.
For the first time, the International Car Rental Show (ICRS) will live-stream a portion of the event on Auto Rental News’ Facebook page.
Alaska Auto Rental received a negative Yelp review from a person whose information was demonstrably false. As a business owner, how do you respond?
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