Once relying on car rental customers from its ‘long-haul markets’ including the U.S and the U.K., GO Rentals says that with the down economies, the uptick in travelers from Asia — particularly China and India — has been the company’s saving grace along with its Internet marketing efforts.
Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.
Dollar and Thrifty plan to launch new international Web sites, which feature market-specific products and use country-specific languages and currencies.
Are you monitoring the Web for negative opinions of your company? Here’s how to control online complaints before they damage your reputation.
If you're operating an online car rental business, then having your Web site rank well in a keyword search is integral to generating business and capturing a share of the market. Find out how to decide which search engine optimization companies can get your online business where it needs to be.
A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.
Through Web metrics tracking, you can analyze how online visitors interact with your Web site. This can help create a blueprint for making you Web site more engaging and profitable.
The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.
This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.
With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
