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guaranteed reservations

Will Prepaid Reservations Catch On?

Prepaid reservations might be the new guaranteed reservations; though perfecting the model to balance customer service, utilization and profits is an enormous challenge.

Stop Waiting And Jump!

Jerry Seinfeld would have benefitted from a guaranteed reservation in 1991. We all would today.

Europcar Launches eReady Booking Tool

eReady is a free new service that delivers faster car rental pick-up for customers who pay in advance and provide all information necessary for Europcar to prepare the paperwork before the rental is picked up.

ACRA Panel: A Rational, Safe Way to Handle Recalls

During its panel at the Car Rental Show, the American Car Rental Association board worked through recall legislation, threats to vicarious liability reform and what’s next with no-show fees (let’s start calling them guaranteed reservations).

Guaranteed Reservations: Are We Ready?

No-show fee implementation has recently turned from discussion to action as car rental companies, trade organizations, online travel agencies and global distribution systems work together to solve the technological hurdles. But can the car rental industry manage the change as a customer-friendly initiative?