
Prepaid reservations might be the new guaranteed reservations; though perfecting the model to balance customer service, utilization and profits is an enormous challenge.
Prepaid reservations might be the new guaranteed reservations; though perfecting the model to balance customer service, utilization and profits is an enormous challenge.
As most in the travel industry adapt to new demands and changes from consumers, are car rental companies still living in the dark ages?
During its panel at the Car Rental Show, the American Car Rental Association board worked through recall legislation, threats to vicarious liability reform and what’s next with no-show fees (let’s start calling them guaranteed reservations).