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pre-paid rentals

Car Rental Majors: the 2011 Crystal Ball

On their fourth quarter and full-year conference calls last week, the three public car rental companies—Hertz, Avis Budget and Dollar Thrifty—talk merger, prepaid rentals and plans for growth.

Guaranteed Reservations: Are We Ready?

No-show fee implementation has recently turned from discussion to action as car rental companies, trade organizations, online travel agencies and global distribution systems work together to solve the technological hurdles. But can the car rental industry manage the change as a customer-friendly initiative?