Sixt has hired the experienced travel and mobility executive Thomas C. Kennedy as president and chief financial officer (CFO) for Sixt in the United States.

"Sixt is a leading global mobility provider that is innovative, technology focused, well capitalized and most importantly, relentless on providing superior customer experience," Kennedy said in a statement. "I am looking forward to working with the Sixt family and entire organization to capitalize on what we believe is a unique opportunity at a unique time in the U.S. market.”

With nearly 30 years of experience, Kennedy is an expert in the U.S. travel and mobility market. In his previous positions as CFO of Hertz Global Holdings, the global hotel chain Hilton, and Vanguard Car Rental (Alamo Rent-a-Car and National Car Rental), Kennedy helped lead significant growth and turnaround initiatives.

"Our sincere thanks go to Sebastian Birkel who was instrumental in leading our U.S. colleagues on an expansion path to develop it into what it is today: our second biggest market on the heels of our home market Germany and certainly the key strategic pillar for the future growth of Sixt," Alexander Sixt, board member for strategy and organization of Sixt SE, said in a statement. "We are excited that he will remain within our company and we are very much looking forward to welcoming this valued colleague back to Germany soon.”

Sixt entered the U.S. market in 2011 and has recently become the third largest car rental company on the West and East Coast. As a result, Sixt currently has 100 locations in the world's largest car rental market with a market volume of more than $32 billion. This year, Sixt has further expanded its expansion strategy with the purchase of 10 strategically important airport stations and the launch of the car subscription model Sixt+ despite the coronavirus pandemic and has set the course for further growth after the crisis.