International mobility provider Sixt and hospitality group Accor announced a strategic partnership. The alliance will provide benefits for guests and employees of Accor and increase the global brand visibility for Sixt among business and leisure customers, according to a statement. The Accor portfolio includes names such as Raffles, Fairmont, Sofitel, Mövenpick, Pullman, Novotel, Mercure, and the ibis family, in about 5,200 hotels and 10,000 restaurants and bars in 110 countries.
“I am delighted to be working with Accor. said Regine Sixt, senior executive president International marketing, Sixt, in the statement. "This strategic partnership is an alliance of two strong brands that will further increase each other’s significance: Two premium brands in the tourism sector are combining their strengths in order to achieve synergies and continue to grow. In the future, Sixt will be the preferred and reliable mobility partner for ALL members.”
“We are very pleased to be collaborating with Sixt," added Mehdi Hemici, SVP business development & partnerships, Accor. "This partnership brings together two key players in tourism who are both continuously striving to elevate their loyalty programs and create synergies, with high added value for members. Our relationship with Sixt, an industry leader, will strengthen our lifestyle loyalty program ALL - Accor Live Limitless and further bring to life our 'Augmented Hospitality' strategy, providing members globally with more unique benefits and enhancing the guest experience beyond our hotels. Mobility is increasingly becoming a key driver of the ALL strategy and this partnership will allow us to further develop and accelerate it.”