Auto Rental News
MenuMENU
SearchSEARCH

Car Rental Rates: A Three-Year Analysis

Comparing the 2019 baseline year to the pandemic exit years of 2021 and 2022, rates hit historical highs and then softened as supply slowly corrected.

January 25, 2023
Car Rental Rates: A Three-Year Analysis

Compared to the baseline of 2019, car rental rates in the pandemic-exit years saw abnormal patterns caused by one major factor — supply, or the lack thereof.

Photo: Canva

2 min to read


If 2019 is viewed as the pre-pandemic baseline for a multitude of business metrics, so too for car rental rates. With the help of Rate-Highway, Auto Rental News analyzed data from 2019 and compared it to the “pandemic-exit” years of 2021 and 2022. Following are the details.

Rates by Car Type, Year Over Year

Compared to the “normal” baseline of 2019, each of the chosen car types saw significant gains in 2021 and 2022, the pandemic-exit years. While 2021 followed a normal rate pattern of summer peaks — and a historically high peak at that — 2022 saw sustained high rates in the first half that deflated slightly moving into fall. One explanation is that supply loosened somewhat as the year progressed, putting downward pressure on rates.

Ad Loading...

Source: Rate-Highway

Source: Rate-Highway

Source: Rate-Highway

Source: Rate-Highway

U.S. Brand Level Price Comparison

Source: Rate-Highway

Traditionally, price differentiation between deep value, value, and premium brands followed an expected stratification. In 2021, differences were skewed for much of the year, where deep value saw prices touch premium at the height of summer, and during the final three months the three tracked at almost the same strata. In 2022, rates between brand types fell back into the expected pattern — yet were substantially higher overall than the previous year.

U.S. Airport Pricing with the Largest Increase from 2021

Source: Rate-Highway

Each of the top 10 airports for car rental enjoyed stratospheric gains in rates in 2022 over the baseline of 2019 and the pandemic/post-pandemic years of 2020 and 2021. Las Vegas (LAS) and Orlando (MCO) saw massive rate cuts in 2020 with casino gambling and theme parks shuttered. Rates at other airports may have been more affected by supply — as car rental companies moved fleets to sunnier, outdoor climes in 2021, high-volume airports like JFK and Chicago’s O’Hare (ORD) were left with fewer cars and thus could raise rates on available inventory.

Get even more industry insight and market data in our 2023 Fact Book!

Subscribe to Our Newsletter

More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...