Get even more industry insight and market data in our 2023 Fact Book!
Car Rental Rates: A Three-Year Analysis
Comparing the 2019 baseline year to the pandemic exit years of 2021 and 2022, rates hit historical highs and then softened as supply slowly corrected.

Compared to the baseline of 2019, car rental rates in the pandemic-exit years saw abnormal patterns caused by one major factor — supply, or the lack thereof.
Photo: Canva
If 2019 is viewed as the pre-pandemic baseline for a multitude of business metrics, so too for car rental rates. With the help of Rate-Highway, Auto Rental News analyzed data from 2019 and compared it to the “pandemic-exit” years of 2021 and 2022. Following are the details.
Rates by Car Type, Year Over Year
Compared to the “normal” baseline of 2019, each of the chosen car types saw significant gains in 2021 and 2022, the pandemic-exit years. While 2021 followed a normal rate pattern of summer peaks — and a historically high peak at that — 2022 saw sustained high rates in the first half that deflated slightly moving into fall. One explanation is that supply loosened somewhat as the year progressed, putting downward pressure on rates.

Source: Rate-Highway

Source: Rate-Highway

Source: Rate-Highway

Source: Rate-Highway
U.S. Brand Level Price Comparison

Source: Rate-Highway
Traditionally, price differentiation between deep value, value, and premium brands followed an expected stratification. In 2021, differences were skewed for much of the year, where deep value saw prices touch premium at the height of summer, and during the final three months the three tracked at almost the same strata. In 2022, rates between brand types fell back into the expected pattern — yet were substantially higher overall than the previous year.
U.S. Airport Pricing with the Largest Increase from 2021

Source: Rate-Highway
Each of the top 10 airports for car rental enjoyed stratospheric gains in rates in 2022 over the baseline of 2019 and the pandemic/post-pandemic years of 2020 and 2021. Las Vegas (LAS) and Orlando (MCO) saw massive rate cuts in 2020 with casino gambling and theme parks shuttered. Rates at other airports may have been more affected by supply — as car rental companies moved fleets to sunnier, outdoor climes in 2021, high-volume airports like JFK and Chicago’s O’Hare (ORD) were left with fewer cars and thus could raise rates on available inventory.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
