Read It Now: 2023 Auto Rental News Fact Book
2023 Auto Rental News Fact Book Now Online
Now available online, the 2023 Fact Book takes on the biggest trends in the industry, breaking down what the data means and sharing insights into the market, remarketing and sales, rates, EVs, travel, and more.

Chock full of statistics and data, take a look at what drove car rental last year and what is yet to come.
Photo: Bobit/Canva
Auto Rental News is proud to announce that its 2023 Fact Book is now ready to read online!
The 35th edition of this annual publication provides valuable insights, data, and analysis for all facets of the auto rental industry. Find the latest updates on revenue, locations, and cars in service by rental operator; travel and spending forecasts; rate and wholesale data; J.D. Power's satisfaction ratings; commentary from the editors; a note from ACRA; a year-in-review roundup from the web; and a comprehensive analysis on where the industry is going in the next year and beyond.
What's Inside?
More Rental Operations

Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
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DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
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Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
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Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
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U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
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Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
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Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
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Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
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Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
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