Read It Now: 2023 Auto Rental News Fact Book
2023 Auto Rental News Fact Book Now Online
Now available online, the 2023 Fact Book takes on the biggest trends in the industry, breaking down what the data means and sharing insights into the market, remarketing and sales, rates, EVs, travel, and more.

Chock full of statistics and data, take a look at what drove car rental last year and what is yet to come.
Photo: Bobit/Canva
Auto Rental News is proud to announce that its 2023 Fact Book is now ready to read online!
The 35th edition of this annual publication provides valuable insights, data, and analysis for all facets of the auto rental industry. Find the latest updates on revenue, locations, and cars in service by rental operator; travel and spending forecasts; rate and wholesale data; J.D. Power's satisfaction ratings; commentary from the editors; a note from ACRA; a year-in-review roundup from the web; and a comprehensive analysis on where the industry is going in the next year and beyond.
What's Inside?
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
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U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
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Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
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Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
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Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
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Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
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Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
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ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
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World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
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A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
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