July 19, 2023
From News/Media Release
Millennial and Gen Z travelers in New York imagine all kinds of alternatives to waiting in line for a rental car.
File photo: Bobit
Millennials and Gen Z New Yorkers would rather do everything from eating street dogs to climbing 25 flights of stairs or staying with the inlaws than stand in line at the rental car counter, according to a Getaround survey conducted with market research firm YouGov.
Getaround connected carsharing marketplace announced the results of a recent survey conducted to uncover the frustrations of New Yorkers waiting at the rental car counter as the busy summer travel season officially kicks off.
More than eight in 10 (81%) Millennial and Gen Z New Yorkers would rather do at least one of the following than stand in line at the rental car counter:
Given nearly half of Gen Z and Millennial New Yorkers also shared that they’ve either had to wait an hour or more at the rental car counter (47%) or for a delayed bus or train (65%), consumers wish they could have spent that time doing other things — even if to many these things might seem outlandish.
How Millennials, Gen Z are Reshaping Car Rental
Additional survey findings revealed how Millennial and Gen Z New Yorkers would take advantage of easy access to a car. Most would be more likely to choose to discover new areas around the city (65%), take day or weekend trips outside the city (61%), conduct larger shopping runs that may be hard to do otherwise (62%), and run errands (52%). And knowing that most New Yorkers don’t own a car, nearly half of Millennial and Gen Z New Yorkers wished taking trips to go visit friends and family (48%) were easier.
Getaround and its patented Connect technology provide 24/7 access to vehicles to make it easier to rent a car. Travelers can rent from car owners conveniently located around the corner from their current location.
With Connect, users can unlock the car via the Getaround app without having to wait in line or arrange an in-person key exchange. Individuals can instantly book the vehicle for any span of time, from one hour to weeks.
Related: Contactless Rentals: A Catalyst to Rethink the Customer Journey
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