Auto Rental News
MenuMENU
SearchSEARCH

ICRS 2024: How to Build Successful Next-Gen Leaders

Two seminars tackle the topic of developing leadership potential, including how to elevate your leadership culture and the importance of inclusivity for business success.

Amy Hercher
Amy HercherFormer Senior Editor
Read Amy's Posts
February 12, 2024
ICRS 2024: How to Build Successful Next-Gen Leaders

By using firsthand experiences, this diverse panel will discuss how attendees can support their team members to overcome self-limiting beliefs, create trust, and build teamwork.

Graphic: Bobit

2 min to read


How can you develop the leadership ability of your car rental team? Overcoming adversity and fostering personal growth are key themes to help build your company’s leadership potential.

Titled “Elevating and Accelerating Your Leadership Culture,” this International Car Rental Show seminar features a panel that will discuss how car rental companies can support their team members to overcome self-limiting beliefs, create trust, and build teamwork.

Ad Loading...

By sharing first-hand experiences, panelists will reveal strategies to increase employee engagement, enable high-performance execution, empower decision making, and instill positive accountability throughout an organization.

The diverse panel consists of Jim Wilcox, founder and president of Wilcox Associates; Rick Eddy, vice president of operations at GSP Transportation; and Sharky Laguana, CEO of Bandago Van Rental. Chris Craft, president & COO Specialty Finance Group, 1st Source Bank, will moderate the panel session.

The panel represents women industry leaders who will provide insights into the power of inclusivity, outstanding leadership, and business success.

Graphic: Bobit

ICRS will also feature a seminar that looks at the psychology behind successful leaders, including how they actively create inclusive working environments.

This seminar titled “What Makes a Great Leader?” will explore why inclusivity is the foundation of business success by investigating how great leaders maximize employee engagement, productivity, and effectiveness through three main steps – where they create, advance, and represent a shared sense of identity and belonging among their teams.

The panel represents women industry leaders who will provide insights into the power of inclusivity, outstanding leadership, and business success. Panelists include Brenda Azua, chief Americas officer at Green Motion International & U-Save International, and Kate Muhwati, Priceline’s director of rental car supply. The seminar will be moderated by Liza Lazard, professor and psychologist at The Open University.

Ad Loading...

The International Car Rental Show will be held April 15-17, 2024, at Horseshoe Las Vegas. Registration is open, and early bird pricing ends March 15.

More Rental Operations

thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...