Auto Rental News
MenuMENU
SearchSEARCH

Europcar Mobility Execs Ready to Pursue Strategic Plan

The global company's executive management team is ready to launch a three-pronged approach for developing business and boosting profitable growth.

Europcar Mobility Execs Ready to Pursue Strategic Plan

Europcar Mobility Group Executive Committee (L to R): Carlos Leira, Dominique Speekenbrink, José Blanco, Alain Favey, Claire Charbit, Christian Bouzaid, Stéphane Crasnier, Sybille Van Steijn, Philip de Kerk.

Photo: Europcar Mobility Group

2 min to read


Europcar Mobility Group, a Paris-based global rental car and transportation company, announced April 12 that with Christian Bouzaid joining early March as chief revenue and marketing officer, the company’s renewed executive team who will lead the transformation of Europcar Mobility Group over the coming years is now complete.

The Group Executive Committee includes:

Ad Loading...
  • Alain Favey, CEO, Chairman of the Management Board

  • Philip de Klerk, CFO, member of the Management Board

  • José Blanco, chief sales officer

  • Christian Bouzaid, chief revenue and marketing officer

  • Claire Charbit, chief strategy and transformation officer

  • Stéphane Crasnier, chief operations and fleet officer

  • Carlos Leira, chief product and technology officer

  • Dominique Speekenbrink, general counsel

  • Sybille Van Steijn, chief human resources officer

This international team, reflecting the Group's European DNA, stands out for the mix of its skills and the variety of professional backgrounds it brings together: With experience acquired in international organizations like Air France or Disney, family businesses or car manufacturers like Volkswagen or BMW, and with a common denominator being a successful contribution to business transformations in their previous positions.

EXCEED, the new Group’s strategic framework, can now enter its deployment phase. The plan, which has been initially shared with the Group’s top 150 leadership team members in December 2023, is now structured in a five-year roadmap recently presented to the Group’s shareholding consortium composed of Volkswagen Financial Services, Attestor, and Pon.

EXCEED encompasses three pillars, on which the Group will rely to drive its growth in the coming years:

  1. Excel: Operational excellence initiatives, at all levels, in all functions, with a strong focus on the quality of the physical and digital customer journey.

  2. Expand: Profitable growth on high value customer segments and geographic areas, thanks to a strong sales momentum and the repositioning of the Group’s brands - with Europcar championing the Premium value proposition, and Goldcar the smart choice one.

  3. Explore: Development of offers and services that meet customers’ new expectations and emerging societal trends, leveraging natural synergies with the Volkswagen ecosystem.

Ad Loading...

"With this unique combination of a diverse leadership team and shareholder consortium, our Group is best positioned to play an active role in shaping the future of mobility,” Favey said in a news release. “We look forward to demonstrating how we can bring tangible benefits to partners and customers, helping to change the way they move.

This year marks our 75th anniversary. What better way to celebrate this than to look to the future of mobility and lead the change?"

More Rental Operations

Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
Ad Loading...