Europcar Names New Group CEO
Alain Favey will succeed Peter Gowers as chairman of the Management Board and Group Chief Executive Officer of Europcar Mobility Group.

Peter Gowers is stepping down after leading Europcar Mobility Group to record financial results.
Europcar Mobility Group
Europcar Mobility Group has named Alain Favey as the new Chairman of the Management Board and Group Chief Executive Officer of (Paris:EUCAR), effective June 1.
Favey, currently a member of the Board for Sales and Marketing at Bentley Motors Ltd., will succeed Peter Gowers. Gowers is stepping down after:
Supporting the acquisition of the company by Green Mobility Holding (a consortium comprising Volkswagen AG, Attestor and Pon Holdings)
Developing its initial plans
Leading the company to a record year of financial results
“We are delighted to welcome Alain Favey in his new role. Favey has a deep understanding of the international automotive industry and brings to Europcar Mobility Group many years of experience as a top manager, as a CEO, and in sales and marketing. With him at the helm, we will continue to consistently drive Europcar Mobility Group’s growth trajectory and accelerate its transformation into a leading mobility platform worldwide,” said Holger Peters, chairman of the Supervisory Board of Europcar Mobility Group.
Favey brings over 30 years of experience in the international automotive industry to the role. He began his career at Citroën in 1989, where he handled various European markets and served as managing director. He joined the Volkswagen Group in 2009 as head of European sales for Volkswagen Passenger Cars before becoming CEO of Porsche Holding Salzburg in 2012. In 2017, Favey became board member for Sales and Marketing at ŠKODA AUTO before he moved into the same role at Bentley Motors in 2021.
Peters thanked Gowers for his successful work at Europcar Mobility Group, which he said left Europcar Mobility Group “in a strong position for the next stage of its journey.”
Gowers will hand over his responsibilities by the end of May.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
