Auto Rental News
MenuMENU
SearchSEARCH

Europcar Names New Group CEO

Alain Favey will succeed Peter Gowers as chairman of the Management Board and Group Chief Executive Officer of Europcar Mobility Group.

April 3, 2023
Europcar Names New Group CEO

Peter Gowers is stepping down after leading Europcar Mobility Group to record financial results.

Europcar Mobility Group

2 min to read


Europcar Mobility Group has named Alain Favey as the new Chairman of the Management Board and Group Chief Executive Officer of (Paris:EUCAR), effective June 1.

Favey, currently a member of the Board for Sales and Marketing at Bentley Motors Ltd., will succeed Peter Gowers. Gowers is stepping down after:

Ad Loading...
  • Supporting the acquisition of the company by Green Mobility Holding (a consortium comprising Volkswagen AG, Attestor and Pon Holdings)

  • Developing its initial plans

  • Leading the company to a record year of financial results

“We are delighted to welcome Alain Favey in his new role. Favey has a deep understanding of the international automotive industry and brings to Europcar Mobility Group many years of experience as a top manager, as a CEO, and in sales and marketing. With him at the helm, we will continue to consistently drive Europcar Mobility Group’s growth trajectory and accelerate its transformation into a leading mobility platform worldwide,” said Holger Peters, chairman of the Supervisory Board of Europcar Mobility Group.

Favey brings over 30 years of experience in the international automotive industry to the role. He began his career at Citroën in 1989, where he handled various European markets and served as managing director. He joined the Volkswagen Group in 2009 as head of European sales for Volkswagen Passenger Cars before becoming CEO of Porsche Holding Salzburg in 2012. In 2017, Favey became board member for Sales and Marketing at ŠKODA AUTO before he moved into the same role at Bentley Motors in 2021.

Peters thanked Gowers for his successful work at Europcar Mobility Group, which he said left Europcar Mobility Group “in a strong position for the next stage of its journey.”

Gowers will hand over his responsibilities by the end of May.


More Rental Operations

Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
Ad Loading...
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...