The International Car Rental Show in Las Vegas (April 14-16) at the Paris Hotel and Casino attracted a broad but deep-minded mix of attendees for three days of informational sessions, networking, and the industry’s leading exhibit marketplace. Show-goers included car rental company owners, operators, executives, managers, vendors, and top industry leaders. The energetic frisson was palpable throughout the event as attendees connected and mingled for more business.
ICRS 2025: Serving Up a Dynamic Rental Car Event
ICRS 2025 drew attendees from around the world, with 27% coming from outside the U.S.
Photos: Ross Stewart / Stewart Digital Media
The ICRS' opening reception on April 14 was the most packed and loudest in recent memory of the 29-year rental car event.
Longtime ICRS chairman Chris Brown welcomes new and familiar faces to the event.
The ICRS exhibit floor proved the ideal hotspot for meet-and-greets and industry camaraderie.
The all-star AI panel included (L to R): Julio Valcarcel of Sofiac Travel, Alex Aryafar of Rent Centric, Julian Gritsch of JGCORP, and Martin Romjue, co-chairman of ICRS and managing editor of Auto Rental News.
Rentid brought a high-techno DJ who funked out the exhibit floor with a pulsating groove mix.
Photo: Martin Romjue / Bobit Business Media
Katrina and Jarrett Clayton of TrackerWise GPS fleet tracking solutions traveled from the Brisbane, Australia region to make their exhibit debut at ICRS.
Photo: Martin Romjue / Bobit Business Media
The team for Flexways reservations systems software stuck to a team look throughout the event making them easy to spot.
ICRS also serves as an annual professional reunion, as teams of rental car industry colleagues meet up and catch up.
Mark Novak of Zubie (center) holds court on the exhibit floor with visitors and prospects.
Roger Zakharia of Fleet Consulting Association (FCA) led a panel discussion on April 15 on the top-of-mind topic of maximizing rental car revenues.
Photos: Ross Stewart / Stewart Digital Media
The ICRS 2024 keynote speaker, former USAF fighter pilot Michelle MACE Curran, followed up her inspiring presentation with one-on-one visits on the exhibit floor this year, courtesy of 1st Source Bank.
American Car Rental Association president Sharky Laguana plays the piano during the exhibit opening as part of a fundraiser for the ACRA PAC.
Jayden Kang (L) and his team from Orcar (AI-driven rental car software) traveled from South Korea for their first vendor appearance and display at ICRS.
Hector Arias and Blair Symanek of Rite Way Auto Transport made their mark at the show with one of the most clever, creative, and useful marketing swag items ever. Shhhhh: You'll remember it if you saw it!
The soaring exhibit of Green Motion International and U-Save Car and Truck Rental was a hub of activity on the show floor.
Photo: Martin Romjue / Bobit Business Media
The PurCo Fleet Services exhibit proved the most playful, with a giant sandbox of remote-controlled heavy-duty trucks and earthmovers.
Photo: Martin Romjue / Bobit Business Media
The Damage ID vehicle inspection technology team with ICRS co-chairman Martin Romjue (R).
The lanyard name badges were a quick way to spot speakers, sponsors, exhibitors, and ACRA members.
The networking opportunities provided ample opportunities to make new friends and connections among industry veterans and newcomers alike.
ACRA president Sharky Laguana (L) sought out and hung out with members of ACRA throughout the conference. ACRA has been a strong partner and supporter of ICRS.
Vendors and rental car operators could relax and socialize during the event, which is always a positive atmosphere for finding business solutions.
Photos: Ross Stewart / Stewart Digital Media
Keynote speaker Sameer Somal, CEO of Blue Ocean Global Technology, peppered his presentation on managing digital and social media reputations with giveaways to attendees who also received some instant advice.