For the 14th year in a row, Avis Car Rental has been named the leading car rental company in the Brand Keys Customer Loyalty Engagement Index. Avis ranked number one in each of the four drivers of brand loyalty, including brand reputation, pricing discounts and options, customer service and convenience, and confidence, reliability and safety.
"Loyalty is still a leading indicator of consumer behavior and profitability," said Robert Passikoff, president of Brand Keys. "Kudos to Avis for evolving and sustaining the brand, and continuing to create meaningful differentiation and engagement in the car rental category for the 14th consecutive year."
"As the needs of customers evolve over time, so too must our brands evolve in how we anticipate and meet those needs," said Jeannine Haas, chief marketing officer of Avis Budget Group. "Take mobile for instance: Today providing mobile apps for travel management is mandatory if you want to build customer loyalty in the industry… Whether through our mobile applications, our award-winning experiential iPad campaign, our improved customer service or our new Customer Relationship Management (CRM) initiatives — we're dedicated to meeting and exceeding our customers' needs.”