Dollar Thrifty Automotive Group Inc., a wholly-owned subsidiary of Hertz Global Holdings Inc., announced the expansion of its Dollar Rent A Car and Thrifty Car Rental brands in Europe. Since February 2013, the company has opened 114 corporate locations in France, Spain and Luxembourg, with 22 more locations scheduled to open in Spain in the coming weeks.
Additionally, the company reacquired the Dollar and Thrifty brand rights from Benelux franchise partner, 24 Mobility, and will open nine locations in Belgium and the Netherlands under corporate ownership by the end of June.
Many of the new Dollar and Thrifty stores are located in key leisure destinations for European travelers. These include an in-terminal presence at the Charles de Gaulle (CDG), Orly (ORY) and Nice (NCE) airports in France as well as the Malaga (AGP) and Barcelona (BCN) airports in Spain.
"We have a long-term growth strategy for the Dollar and Thrifty brands internationally with a focus on key leisure destinations, such as the recent and planned openings in France, Spain and in the Benelux area," said Mark Frissora, chairman and CEO of Hertz Global Holdings Inc. "Europe is a high-priority market for the Dollar and Thrifty brands, and this is only the start of our plans for rapid international growth which includes the Middle East and Africa, in addition to further expansion in Europe."