Bob Barton has joined The Hertz Corp. as vice president of franchising and will oversee the U.S., Caribbean/Mexico/Latin America, Canada and Brazil for Hertz’s Dollar and Thrifty franchise business.
Prior to joining Hertz, Barton served as executive vice president and chief operating officer of Franchise Services of North America (FSNA), which owns and operates the Advantage Rent A Car and U-Save Car & Truck Rental brands. Barton oversaw the acquisition of Advantage from The Hertz Corp.
For many years a champion of the auto rental industry in fighting excise taxation, Barton was named the recipient of the 2009 Russell J. Bruno Award for outstanding service to the auto rental industry. He currently serves as president of the American Car Rental Association (ACRA).
Click here for links to Barton’s guest posts on the Auto Rental News website.