Dollar Thrifty Automotive Group (DTAG), part of The Hertz Corp., has expanded its existing network in Germany with 116 additional locations throughout the country. The new branches began operating on Jan. 1, 2015.
The new Dollar Thrifty airport and downtown branches increase the brands' existing network in several major German cities, including Berlin, Dusseldorf, Frankfurt, Cologne and Munich. Additionally, new locations have been opened across German tourist destinations such as Dresden and Nuremberg, says the company.
"Since the beginning of 2013, the international growth strategy of Dollar and Thrifty has been focused on the most important destinations in Europe,” said Tom Kelley, Vice President, Dollar Thrifty International. "So far, we have added over 320 Dollar Thrifty dual-branded locations in Europe, enlarging our DTAG's global network of more than 1,700 branches, to better cater to our customers' mobility needs. ..."
"Integrating Dollar Thrifty to our corporate network in Germany — the largest car rental market in Europe and one of the most important outbound markets in the world — is a key step towards the consolidation of Dollar and Thrifty as global brands,” said Rafael Girona, managing director, Hertz Germany. “Additionally, with the expansion of Dollar Thrifty's presence across the country, we are broadening our offering to satisfy new customers with more value oriented requirements."
Since February 2013, when DTAG announced its expansion in Europe with openings in Belgium, France, Luxemburg, Netherlands and Spain, the brands have continued to grow across the continent. Currently, Dollar Thrifty is also operating in Austria, Greece, the Balearics Islands, Portugal and Switzerland — with further expansion planned for 2015, says the company.