RelayRides Rebrands as Turo
Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.

Photo courtesy of Turo.

Photo courtesy of Turo.
Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.
"As a memorable, aspirational brand that inspires adventure, Turo positions us squarely within travel and tourism," said Andre Haddad, CEO of Turo. "We envision a world where travelers can rent the perfect vehicle for their next adventure no matter where they are — a world where car owners transform their idle cars from depreciating assets into earning engines and help fuel travelers' adventures.”
Turo recently raised $47 million in Series C funding, which was led by Kleiner Perkins Caufield & Byers (KPCB) and its affiliates with participation from existing investors August Capital, Canaan Partners, Google Ventures, Shasta Ventures and Trinity Ventures.
“We are delighted with the $47 million raise and are also very pleased to welcome Brook Porter from KPCB to the Turo board of directors,” said Haddad. “Brook brings a proven track record of investments and expertise to help us achieve our vision."
Operating in over 2,500 cities and 300 airports in the U.S., Turo is now looking to expand internationally. "Turo's mission is to put the world's one billion cars to better use," said Haddad. "It is an incredible opportunity."
To celebrate its new branding, Turo is offering all currently members $50 off their next trip. To redeem the credit, customers must book a new trip by Nov. 30 at 11:59 p.m. PST.
More Rental Operations

Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
