Enterprise Holdings’ franchisee in Curacao is celebrating its 40th year of business.
The franchise now represents all three of the Enterprise brands (National Car Rental, Alamo Rent A Car, and Enterprise Rent-A-Car) — the Enterprise Rent-A-Car brand just went live on Sept. 13, according to Isidro Loaiza, regional director of Latin America and Caribbean for Enterprise Holdings.
The franchise has several rental locations on the island of Curacao, including the airport and at many of the hotels.
Forty years ago, Richard Hart bought the National Car Rental franchise airport location. “He started the company with 12 old vehicles at the Curacao airport location,” said Loaiza. “He then refreshed his fleet and hired a general manager from a car rental competitor. Today, Hart is one of the leaders of the car rental market in Curacao.”