The initiative brings Enterprise's car rental, luxury rental, truck rental, vanpooling, carsharing, vehicle subscription, car sales, and fleet management divisions under the new corporate identity.
The owner of Enterprise Rent-A-Car draws $35 billion in revenue for fiscal year 2023 from its affiliates and businesses, including Enterprise Fleet Management.
International rental car company opens new locations in Morocco, South Korea and South Africa.
Full-service dealership group Circulo Autos will launch the Enterprise Rent-A-Car, National Car Rental, and Alamo brands in Chile later this year.
The updated app offers new features such as extending a reservation to help customers have a more seamless rental experience from reservation to return.
The Ford Motor Company Fund will offer scholarships to students in the Collision Engineering Program and provide funding for the classes. Currently, this college program is available at six schools and will expand to a seventh school soon.
Enterprise Holdings has partnered with Korea First Rent A Car to add Enterprise Rent-A-Car and Alamo franchise locations in South Korea. Currently, National Car Rental has two franchise locations in Seoul.
Enterprise Plus and National Car Rental's Emerald Club Members receive upgraded reward opportunities such as a free day, and elite tier extensions, and points promotion.
In addition to its daily rental business across three brands, Enterprise Holdings has developed a range of business lines to establish itself as a global mobility company. The company generated worldwide revenue of more than $30 billion in fiscal year 2022.
Enterprise Holdings is expanding its global footprint into South Africa, with Woodford Car Hire to operate the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
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