Silvercar has unveiled plans to double its flagship airport travel operations by the end of 2018, a major expansion that will offer more travelers access to its car rental service.
To kick off this period of rapid growth, Silvercar is preparing to bring its silver Audi A4s to Seattle on July 31 and Orlando on Aug. 28 — with reservations for both cities already open.
"Silvercar is growing because people are fed up with an industry that has failed to adequately serve them,” said Chris Donus, Silvercar’s president and chief financial officer. “Our customer NPS rating is 3 times that of the industry average, and we take that very seriously. Simplicity is the new x-factor and we want to serve today's modern traveler with a customer experience that meets and exceeds their expectations. That approach is the reason we're growing while others are struggling."
Silvercar has also announced plans to update its fleet of Audi A4s to include all brand-new 2017 and 2018 models by Q4 2017. The entire rental fleet is upgraded with onboard Wi-Fi, GPS navigation, and SiriusXM satellite radio — included at no additional cost.
As the company prepares to expand its mobility offerings, it’s making some staff changes. Amber Quist, previously chief marketing officer at car2Go, was recently hired as Silvercar’s first chief marketing officer. There are also plans underway to expand the engineering and development team.
"With our innovative spirit and unmatched technology, Silvercar is able to make travel offerings, like car rental, an integral component of the larger mobility landscape rather than an exception to it," said Luke Schneider, CEO of Silvercar. "We're excited to accelerate the pace of growth and demonstrate our commitment to changing the way the world hits the road."