Following Carly's launch in Sydney on March 29, Carly has connected with its core audience...

Following Carly's launch in Sydney on March 29, Carly has connected with its core audience through targeted digital and radio advertising campaigns.

Photo via Carly.

The ASX-listed company behind peer-to-peer car rental platform DriveMyCar, has officially launched Carly in Melbourne.

The subscription service gives customers access to a range of new and used vehicles from economy to luxury and hatchback to SUV. There is no upfront deposit and the monthly subscription fee includes comprehensive insurance, registration, maintenance, and roadside assistance.

Following Carly's launch in Sydney on March 29, Carly has connected with its core audience through targeted digital and radio advertising campaigns.

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