The Rising Importance of Fleet Managers
A massive new market for fleet management will be created that doesn’t exist yet. Are you ready?

Image via Gerd Altmann from Pixabay.
When we finally get there, they say we won’t own autonomous vehicles (AVs), we’ll summon them as needed and pay for their usage. Deploying millions of AVs owned and managed by organizations, not individual consumers, will be a permanent, societal paradigm shift toward fleets.
At Bobit, we calculate the universe of vehicles under fleet management in the U.S. alone to be about 6.8 million. When autonomy comes fully to fruition, the number of vehicles that will need to be managed will increase exponentially. When we say, “the fleetification of everything,” this is what we’re talking about.
Let’s ruminate on that: A massive new market for fleet management will be created that doesn’t exist yet. Yeah, it’s an exciting time to be in the fleet industry, as much as it is a disruptive time.
This new market will require smart people — lots of them — to manage those fleets. The high-level fleet management job functions will stay the same: AVs will still need to be bought, sold, serviced, and routed. Mobile workforces will still need supervision, even if they’re not behind a wheel.
But there will be plenty of differences: Much of the routing will be handled through artificial intelligence (AI), as will rote functions such as tax, title, and licensing. With negligible accidents and simpler electric powertrains, AVs will need far less maintenance and repairs.
When servicing is needed, high utilization will only permit service windows tighter than a Nascar pitstop. This new model is already driving a new concept called Fleet Management as a Service. Round-the-clock utilization will disrupt the 9-to-5 workday to be sure.
Some future fleet functions are open-ended questions: How do you depreciate a “transportation appliance?” What does the secondary market look like for AVs, as they’ll stay in fleets exponentially longer than today? How will extended lengths of service affect new AV price negotiations? Instead of replacement cycles, will we instead be managing the constant rotation of batteries and parts in vehicles well past 400,000 miles on their odometers?
Of course, the traditional fleets will continue to exist and require management, even when routed autonomously. Trucks and equipment will still need to get around; goods need to be shipped across the country; salespeople will still bring their products to clients; rental cars will need to find customers; plumbers will still need a way to show up to fix a broken sink.
Those traditional fleets will need even more help than before, as telematics, data harvesting, and AI, will become necessities to employ. Fleet managers who shrug their shoulders at these new drivers of fleet efficiencies and shift to data management risk being left behind.
Let’s face it, the market has changed already. New types of fleets have emerged, from carsharing startups and last-mile delivery services to thousands of cars rented to Uber and Lyft drivers, and others supplying new peer-to-peer platforms.
These new fleets need the most help of all: They need seasoned fleet managers to help them with basic fleet functions, from buying and selling vehicles to depreciating them, from accident management and subrogation to fueling and preventive maintenance.
Yes, there is a lot more data and a lot more tools to manage it, but ironically this isn’t making the fleet manager’s job any easier. In this brave, new world, how do you put yourself in the best position to succeed?
Don’t look for Bobit to start Autonomous Fleet Magazine, though it does have a ring to it.
We have, however, just launched Fleet Forward, a new brand in our Fleet Group. Fleetforward.com provides solutions for new concepts surrounding mobility. We’ll cover the buzzwords — connectivity, autonomous technology, shared mobility, and electrification — but with a focus on what fleets can implement today to drive efficiencies.
We encourage you to frequent Fleetforward.com. Sign up for the e-newsletter on the homepage. Tell us what’s important to you. And, once year, join us in person to bring these concepts to life. (The 2019 Fleet Forward Conference convenes in San Jose Nov. 11-13.)
In short, good fleet managers will be coveted more than ever, in incumbent markets and mind-bogglingly large new ones. Belying the definition of the word “autonomy,” AVs aren’t going to manage themselves. Computer algorithms don’t manage fleets, people do, and that won’t change in the next few decades.
Yes, it’s an exciting time to be in the fleet business. The fleet managers will have great input into the future of transportation. The ones able to adapt, that is. Who is up to the task?
Originally posted on Automotive Fleet
More Articles

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
How Operators Will Work With Their RMS in the Age of AI
AI embedded directly into rental management systems could change how operators analyze their businesses and take action, while raising new questions about permissions and control.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →What Happens During a “Day on the Hill?”
Walking into a congressional office to discuss legislation certainly is outside the normal workday for most of us. But it’s a worthy, fun, and meaningful experience.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
Fleet Forward Conference Introduces One-Day Passes for 2026
New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →

