Chris Brown is the executive editor of Business Fleet, Auto Rental News and Fleet Forward. Through these publications, online newsletters, trade events, and associations, Chris covers all aspects of the fleet world, including fleet management, the new mobility ecosystem, manufacturer fleet activities, the fleet leasing industry, vehicle remarketing, rental industry news, car rental taxation and legislation as well as automotive environmental initiatives and trends. Chris produces the International Car Rental Show and the Fleet Forward Conference. Chris is relied on as industry resource in matters relating to car rental by major media outlets such as the Washington Post, New York Times, Forbes, Wall Street Journal, and National Public Radio.
Lyft gets a ready supply of vehicles while Sixt gets an alternative outlet for its fleet — yet this partnership’s potential long-term evolution could be the true art in this deal.