Nissan is launching a new way for consumers to get to know its cars through an extended test-drive experience hosted by Turo, in three test markets: Los Angeles, Northern New Jersey, and Salt Lake City.
Guests can test a Nissan vehicle by finding current models listed on a dedicated landing page on Turo. Bookings are scheduled on Turo and can be for a few hours, a day, a weekend, or longer. Independent Turo hosts as well as participating Nissan dealerships provide the like-new or late-model vehicles; eligible consumers who participate will be offered bonus cash of $300 toward the purchase of a new or certified pre-owned Nissan vehicle within six months of their test drive.
This pilot program is expected to help Nissan understand the rise in peer-to-peer carsharing and how it might influence major purchases in tomorrow’s marketplace.