These advertisements for car rental companies are from Omaha, Neb. phone books from 1924 and 1926. They contain ads for Saunders Drive it Yourself System, regarded as the first car rental company in the U.S. The ads for “drive it yourself” companies exhibit the elements of modern car rental: they offer a variety of models (coupe, sedan, touring, and roadster), identify business and leisure customers, markets insurance products, and extras such as “free road service.”
Related: This Is the Oldest Car Rental Advertisement You’ll Ever See
Comments are moderated and may not appear for 24 hours or more. Comments that include personal
attacks or slurs, hate speech, demonstrably false information, excessive profanity, or that are thinly veiled promotions for a product, will not be approved.
See all comments
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In