With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News publishes monthly auto rental rate surveys for six major cities: Boston, Miami, Chicago, Houston, Seattle and Los Angeles.
Analysis and commentary provided by Jim Tennant of The Tennant Group. This survey is dated Dec. 6.
City average rates continue to drift down since the Nov. 6 analysis, as one would expect going into the slow season in most of the country. A closer look at the individual cities shows Chicago — and to a lesser extent Los Angeles — is down significantly; Boston is up; and Miami, Houston and Seattle changed very little.
The 11/4 pull was the highest of the month, then down for the next 2 with a $2.19 uptick on the 11/25 pull, which is for pickup from Dec 10th to 16th. This could indicate a strong Christmas season. Individual cities, especially Miami, Chicago and Houston, were quite volatile.