Europcar, Europe’s leading car rental service provider, joined Tesco supermarkets reward program to offer savings to customers.
Under the agreement, Europcar will be Tesco Clubcard Rewards partner giving 17 million Tesco club members the option to use their points on car rental reservations.
With each purchase at Tesco, shoppers accumulate points they can exchange into vouchers that Europcar will accept as car rental tokens for great deals on their services.
“Our partnership with Europcar means Tesco Clubcard customers can book quality vehicle hire for everything from holidays and city breaks to moving house or getting to the airport,” said Clubcard Rewards Director of Tesco Ian Simkins. “Europcar offers a simple and inclusive booking system, ensuring our customers can get away for less without any hassle.”
The investment by IAC makes the media and internet conglomerate the largest shareholder in the peer-to-peer rental company.