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Partnership

This season, Enterprise debuts new NHL-themed television creative and digital extensions touting the brand’s many transportation offerings and once again featuring Hockey Hall of Fame goalie Martin Brodeur as well as the highly-coveted Stanley Cup.

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Enterprise Renews Partnership with NHL

In addition to maintaining its status as the official rent-a-car of the NHL, Enterprise will now have non-exclusive rights in the ride sharing services category and the used vehicle sales category to promote its Commute with Enterprise and Enterprise Car Sales business lines.

Sixt Partners with Indian Hotel Brand

The new cooperation between the two companies gives members of the TAJ InnerCircle loyalty program immediate access to Sixt’s services and comprehensive premium fleet.

Sixt Adds Luxury Services to App

The service available on the app can be used for day-to-day journeys, special occasions, and events, either with Addison Lee Group’s premium vehicles, or via its luxury executive service offering.

Daimler, BMW Partner on Mobility Venture

The cooperation comprises five joint ventures: Reach Now for multimodal services, Charge Now for charging, Free Now for taxi ride-hailing, Park Now for parking, and Share Now for carsharing.