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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
A race has started between generations embracing AI and companies willing to adapt it to their operations.
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Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.
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Despite the battering of economic forces, the U.S. car rental industry appears fortified against even faster upheaval ahead.
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As AI gains knowledge and reach, it’s ready to be promoted from a rental car agent to a back-office manager.
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The spate of media reports about car renters furious with AI-assessments creates bad will and poor PR images for the car rental industry.
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Veteran auto executive Jim Press recently talked with Auto Rental News about how tariffs could reshape the global automotive industry.
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