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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
This year’s International Car Rental Show hits the hot buttons on industry change and challenges.
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The EV frenzy of the last few years has disillusioned the motoring public about going all-electric. Now it’s time to meet the market where it’s at.
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A race has started between generations embracing AI and companies willing to adapt it to their operations.
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Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.
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Despite the battering of economic forces, the U.S. car rental industry appears fortified against even faster upheaval ahead.
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As AI gains knowledge and reach, it’s ready to be promoted from a rental car agent to a back-office manager.
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