Auto Rental News


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Chris Brown, executive editor of Business Fleet, Auto Rental News, and Fleet Forward, offers his perspective on fleets, auto rental, and the new mobility ecosystem. Along with related publications and online newsletters, Chris produces the International Car Rental Show and the Fleet Forward Conference. Chris is relied on as an industry resource in matters by major media outlets such as the Washington Post, New York Times, Forbes, Wall Street Journal, and National Public Radio.

Is Hertz Back on Track?

Hertz, along with most of the car rental industry, is learning to live with a smaller fleet...

Hertz’s 2021 fourth quarter and full year earnings call shed light on its post-bankruptcy future, the near-term prospects for car rental fleet and demand, progress in EV rentals, and a new corporate mindfulness.

ICRS Experience Day 5: The Hard Part Is Over

Today three seasoned operators explained their present conditions and how they’ve adjusted...

The final day examined whether the car rental industry has turned the corner to meet next year’s challenges. The answer is not about the current travel outlook, which still isn’t pretty. It’s about how car rental companies are reacting to meet those conditions.

ICRS Experience Day 3: All About Fleet

The day’s first seminar convened fleet experts from sales (Mike Muehlenfeld of Walser Fleet),...

We learned that rental fleet allocation will be tight in the next few quarters, so operators will have to work harder to source vehicles. In this massive disruption, renter types are changing too. Third-party platforms are designed to find them.

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