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Auto Rental Focus

Chris Brown
Chris Brown

Multiple Authors

2 contributors

The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.

Auto Rental Focusby Martin RomjueOctober 17, 2025

Meet Jul-IA, The Attentive Agent Moving Into Car Rental Operations

As AI gains knowledge and reach, it’s ready to be promoted from a rental car agent to a back-office manager.

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A vehicle inspection arch-style imaging structure that takes photos of rental cars returning to an airport parking deck.
Auto Rental Focusby Martin RomjueSeptember 10, 2025

Finding A Middle Way On AI-Driven Rental Car Fees

The spate of media reports about car renters furious with AI-assessments creates bad will and poor PR images for the car rental industry.

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Scrabble pieces showing china, usa, and tariffs
Auto Rental Focusby Martin RomjueAugust 20, 2025

A Nuanced View on Auto Tariffs, Trade, and Technology

Veteran auto executive Jim Press recently talked with Auto Rental News about how tariffs could reshape the global automotive industry.

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A scenic lake in the Rocky Mountains of Colorado.
Auto Rental Focusby Martin RomjueFebruary 28, 2025

Why Rental Car Fleets Will Be the Real Test of EV Success

Blog Post: When electric vehicles achieve parity of convenience and security with ICE vehicles, then fleets can fully move forward with confidence.

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Auto Rental Focusby Chris BrownDecember 11, 2023

Celebrating Mentors, Industry Friends, and Joe

Some things will never show up on a resume or an obituary, but they matter — to an industry and a friend.

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