Since the birth of car rental, the airport market was the primary breadwinner for the industry. In fact, for many years, a local market scarcely existed. When it did, its earnings were just a fraction of the revenue that the airport locations brought in each year.
If you're operating an online car rental business, then having your Web site rank well in a keyword search is integral to generating business and capturing a share of the market. Find out how to decide which search engine optimization companies can get your online business where it needs to be.
At the September Car Rental Show, J.D. Power's Vafa Akhavan explained the importance of the customer experience and incorporating it in a business model to differentiate your company from others in the market.
There is the potential to spend less money on taxes and more money on fleets. A panel at the September Car Rental Show explored the benefits of like-kind exchanges and the tax deferment options that they carry.