January 2024

Industry Trends: What’s Driving the Rental Market Today?

Independent and franchised car rental operators share their perspectives on vehicle availability and cost, fleet mix, car rental rates, incorporating technology and telematics — and how they plan to grow and change.

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In This Issue

While car rental and limo are two distinct transportation sectors, both roll metal on the ground...

Article

A Second Impression Smarter Than the First

Electric vehicles represent the biggest paradigm shift in the history of ground transportation...

Article

AI, EVs, Data & Risks: The Drivers of Future Auto Rental Trends

The biggest issue for car rental in 2024 isn’t fleet, it’s the cost of money. Financing at 8%...

Article

How Car Rental Operators Can Prevail in 2024