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'Mr. Hot Wheels' Takes Custom Sixt Edition Shelby GT-S on Road Trip

Rental OperationsPhotos 5August 5, 2019

The man behind the iconic Hot Wheels cars celebrated his 50-year anniversary of starting with Mattel by retracing his Route 66 road trip from Illinois to Los Angeles in custom Sixt-edition Shelby GT-S rental car.

“Larry Wood has made millions of Hot Wheels that used gravity to fly down an orange track,” Tracey L. Smith, executive vice president of Carroll Shelby International and International Director of Team Shelby, said in a statement. “Now he flew across the world’s most famous road in a bright orange supercharger Shelby muscle car. Along the way, Larry connected with fans of every generation who shared his passion for the automobile, regardless of its scale. Everyone enjoyed swapping stories with Larry and Shirley along the journey.”

Wood, who began his career as a designer for Ford Motor Company, took the exact same Route 66 road trip with his wife as they did in 1968 when they moved to LA so Wood could become Mattel’s chief designer for its new line of die-cast cars. 

“Sixt and Shelby recently began their relationship by offering the supercharged Shelby GT-S in our fleet at select locations in the United States,” Sebastian Birkel, CEO of Sixt, said in a statement. “This is a car that we designed together with Shelby to give our customers the opportunity to experience the passion of American performance. We were thrilled when Shelby and Mr. Wood approached us to drive one of these dream cars on his odyssey. It is an amazing car that will allow him to travel in comfort and style.”

Photos courtesy of Shelby.

Team Shelby plans to host Wood for a party with a Sixt car during the Hot Wheels convention in Los Angeles during October.

The Woods began their trip at the Chicago stop of the Hot Wheels Legend Tour in Romeoville, Ill. They picked up the supercharged Shelby GT-S and drove to the gathering. After signing autographs and greeting fans, they began their “Sixt on 66 Tour.”

Wood and Shelby have a long and very deep connection. Not only did Wood know Carroll Shelby, he memorialized many of the Texan’s famous cars as part of the Hot Wheels line up.

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“Lately, some experts claim that America’s love affair with the automobile is over,” Gary Patterson, president of Shelby American, said in a press release. “Larry Wood sparked many life-long connections with the automobile though the Hot Wheels die-cast cars that he created. In fact, Larry designed the ‘first car,’ even if it was 1/64 scale, for most of us. His tour was the perfect opportunity to determine if the passion for high performance cars and trucks is still alive.”

Wood designed a logo for the tour and had many stops along the way to meet enthusiasts. Wood even hand built a Hot Wheels Sixt edition Shelby GT-S that he will auction for charity later this year.