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A car rental operator is interested in starting a carsharing service to complement his traditional rental fleet. He is asking for tips to help him decide whether the carsharing service will be successful.
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The carsharing market has grown from a largely subsidized, university research-driven experiment into a full-fledged for-profit enterprise, owned primarily by traditional car rental companies and auto manufacturers.
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This new model borrows carsharing technology to free the rental car from the traditional confines of the rental lot and counter.
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From microsites to reservations widgets to self-service rentals, software provider Rent Centric discusses solutions to empower car rental companies to reach their local markets.
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